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November is Diabetes Eye Awareness Month

November 14, 2012

Please join Clariti Eyewear this November as we seek to increase awareness, share facts and information encouraging patients to seek treatment for vision complications related to diabetes.

Diabetes is the leading cause of blindness among adults age 20-74 and new cases of blindness in working adults is on the rise. People with diabetes are also at a greater risk to develop other eye conditions such as glaucoma and cataracts.

According to recent studies by the National Eye Institute, approximately 7.7 million Americans are now affected by diabetic retinopathy, which is the most common sight threatening cause of blindness. Diabetic retinopathy occurs when blood vessels of the retina swell and leak fluid. As the disease progresses blood vessels become blocked or rupture, leading to permanent or profound vision loss.

Also, the projected number of new cases of people affected by diabetic retinopathy is set to increase to 11 million by 2030. Why, you may ask? Unfortunately, diabetic retinopathy has no active symptoms in its beginning stages until vision loss occurs; fortunately, there are effective treatments in preventing vision loss before it happens.

In fact, diabetes related blindness is preventable by 90%.

Taking the right steps can help in avoiding vision loss. For early detection, start off by receiving a comprehensive dilated eye exam, next, manage treatments in a timely manner and lastly, check back in for follow-up care.

So let’s get the word out, don’t wait until its too late!

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I wear Eye-Wear: It’s all about Glasses Fashion

October 17, 2012

In the spirit of Halloween, costumes and good fun, we took it upon ourselves to be creative with this post and showcase what really matters most to us, eye wear naturally!  Fashion has really taken a step forward in eye wear friendly fashion; literally, it has become something of an icon itself generating its own path in the world of fashion. You can find glasses printed fabrics in the most familiar pieces, such as dresses, t shirts, hats, jewelry, even ties and socks.

That’s not to say that we have forgotten all those rotten childhood stories of folks being teased for wearing glasses. But happily enough we now live in a generation where wearing glasses is taken to the next level, it’s actually considered “pretty hip”.  By the help of our celeb crazed glasses lovers, the attempt to make glasses hip has been somewhat of a success.

Check out the “glasses fashion” we found and how “eye catchingly” irresistible these prints are!

Well, bullying people who wear glasses may never go completely out of style, but taking steps forward into making eye wear “cooler” advocates the wearing of glasses as a fashion statement. Now, even people who don’t need glasses can also help inspire “glasses fashion”.  So let’s get out there and inspire others that glasses are stylish. Whether you are making a statement by wearing a pair of bold specs or wearing it in a cute print, glasses fashion is here to stay.

To discover the right type of eye wear and see the clear choice in eye wear fashion, don’t forget Clariti Eyewear has you covered! Check out

Sporting a Black Eye?

September 14, 2012


Although a Black eye is known to be a less serious form of eye injury, it is one of the most prevalent in its kind. The most common types of eye injuries is blunt trauma, such as a forceful hit, penetrating, in the case that something cuts or enters your eye and radiation, which is caused through unprotected sun exposure.

Now, most people should be aware that participation in sports puts eyes in a high risk for injury. Let’s face it; we may not always catch that ball coming straight towards our face at 70-85 mph, which believe it or not is the average rate that a high school pitcher can throw a ball.

On the other hand, folks may not be aware that although biking may be considered a low risk for eye injury, it is the second leading cause of eye injury in recreational sports, right behind fishing, which holds the top spot in sports related eye injuries.

Most people tend to think that high risk sports or risky construction work would be the primary cause for eye injuries, but approximately 44.1% of eye injuries occur in the home vs. 14.7% caused by sports. It may seem a bit strange to think of putting goggles on to cook or insisting that your guests wear protective eye gear when popping open a bottle of champagne, but more and more cases of eye injuries occur in home-based activities.

Of course, 90 percent of all eye injuries can be prevented given the proper eye equipment. But in the case that an eye injury does occur, whether it is home or sports related here are some proper care methods you should consider. To see eye when eye injury occurs click here!

For more information on eye safety check out: or  or

In case you didn’t know, September is Home and Sports Eye Safety month! Eye safety is always important so remember to always keep your eyes protected.

In case you forget, Clariti will be here to remind you!

To check out great eyewear fashion, go to


Back to School Eye Exams

August 21, 2012


It’s about that time of year again, the season of getting your child everything they may need for the new school year. New shoe’s-check, supplies-check, clothes-check. By the way, when’s the last time you had your child’s eyes checked? Don’t panic, you are not alone approximately 86 percent of children start school without an eye exam.

A few reasons why a comprehensive eye exam should be on your back to school checklist:

Vision is a vital instrument in the learning process, about 80 percent of what is learned in school comes from the ability to see. Think about how much your child’s involvement in learning and outdoor activities may suffer greatly if their vision is not functioning properly. Based on a survey done by the American Optometric Association (AOA) approximately 88 percent of respondents didn’t realize that 1 in 4 students have visual impairments.

Because adolescents’ eye develop at a rapid pace, and is continuous until the age of 7, eye doctors recommend eye exams be performed: beginning at six months of age, before starting preschool, again before kindergarten and every year following that. Early detection is essential in preventing or correcting any potentially permanent vision issues.

A few warning signs that your child may be in need of an eye exam:

  • Rubs eyes
  • Loses place while reading
  • Headaches
  • Hold reading material closer than normal
  • Squinting
  • Tilts head

It’s never too late, growing eyes require attention so make sure your child’s eyes get proper care by scheduling a comprehensive eye exam. Whether it is in the classroom or out on the playing field, you want to make sure your child vision is performing at its best.

For kid friendly comfortable eyewear make sure to check out the Konishi Flex-Titanium kid’s line, lightweight yet durable at Clariti Eyewear offered in many great styles, perfect for back to school! For more info on keeping your childs vision protected head over to or

Don’t Forget These Glasses!

August 9, 2012

Feeling a little forgetful lately? Leaving your full coffee mug on the kitchen table or walking into a room and then forgetting why you entered in the first place? It happens to the best of us. But now, researchers at Duke think that as long as you remember your glasses, your short-term memory might actually improve!

However, you’re going to need some pretty fancy glasses to achieve a boosted memory. Stroboscopic eyewear, a pair of glasses with lenses that limit your vision to brief, strobe-like snapshots, are actually capable of training your brain to expand your short-term memory. The glasses used by these researchers were made by Nike.

In the study, participants played a game of catch wearing either the Nike SPARQ stroboscopic lenses or clear lenses. Afterwards, participants completed an online memory test in which 8 letters of the alphabet simultaneously flashed on the screen. Volunteers were then asked to name one of the letters in the sequence either directly after or up to 2.5 seconds after. Since participants did not know which letter they’d be asked to remember, they were forced to remember them all. The study showed that participants wearing the stroboscopic eyewear had better recall, and their tuned memory lasted for 24 hours.

The strobe-like vision makes it harder to react to moving objects, forcing wearers to adapt the way their process visual information. This makes their perception stronger and helps with short-term memory tests such as this one. Nike says that their glasses help athletes with their vision and cognition on the field. Athletes will better remember where their teammates are on the field and will better see their moving opponents. The participants in this study were in fact athletes from Duke’s men’s and women’s soccer teams and their men’s basketball team, in addition to nonathletic members of the Duke community. None of the athletes had balance problems due to the choppy vision through the glasses, and many even asked if they could participate in further studies using the glasses.

To discover new trends in eyewear make sure to visit

Eyewear that Gets the Gold

August 8, 2012

In this year’s Summer Olympics, athletes from all over the world proved their excellence and overcame steep challenges to earn a place at the top of the podium. Each Gold, Silver and Bronze was awarded with an unthinkable amount of training, passion, sacrifice, and support, and as the world watched in awe of these supreme athletes, it all became evidently worth it. Aside from all of the physical and emotional strain, there are the natural and unavoidable elements that provide additional duress on the athletes. From one event to another, eyewear is not hard to find in the 2012 London Olympics.


During the Olympics, swimmers are required to wear goggles to protect their eyes from the harsh chemicals found in the pool water. However, goggles weren’t allowed in the Olympics until 1976. This technology advance has obviously changed the game for today’s Olympians. The United States gold medalist Michael Phelps uses polarized goggles to make his vision even clearer while swimming his way to victory.


A month prior to the London games, Tony Parker, an American NBA star playing for France, received surgery to remove a glass shard from his eye. However, on the Olympic court, he was not the only basketball player sporting a pair of protective frames. These sport goggles have been implemented to prevent further eye damage to already existing injuries as well as prevent new ones. Protective eye wear has become increasingly popular among professional athletes due to their successful defense against injury.

And Everything In Between…

While London in the summer is not always known for its scorching temperatures, the sun still poses a threat, during the Summer Games. Athletes participating in sports such as beach volleyball, tennis, soccer, and rowing tend to wear sunglasses in order to keep their eyes safe and vision unobstructed. Most often the sunglasses that the athletes equip themselves with are fitted with specialized lenses that prevent wind and glare distortion, fogging, and sand and other particles from causing eye injury.

Clariti Eyewear’s Konishi line has Flex-Titanium frames that are great for people who are always on-the-move. These fast-action frames will keep your eyes safe and secure during your most Olympic moments. Check out the Konishi line here.

The Plastics Are Back

July 25, 2012

The secret is out and Regina George is not the only popular plastic anymore. Plastics have taken over the eyewear market as the top choice for buyers, but who’s complaining? The fashionable material is easy produce, less fragile and more fun to work with. Patterns, colors, textures and other details are being manipulated to create hundreds of shapes and styles. The challenge however, remains with marketing and displaying these new “plastics.”

Aaron Samuels: Accommodating all those frames in a small display case meant for daintier frames can be just as irritating as the unwelcome new boyfriend himself. Most display cases are meant to house smaller, metal frames which is a problem for new chunkier plastics frames. Even though metal frames have been designed in larger styles also, they cannot compare with the space plastic frames occupy. Deeper B measurements, chunky temples and unusually molder temple tips are more likely with plastics so selecting displays that can easily fit a wider styled frame is increasingly ideal.

Hot Box: It’s very unlikely that any dispensary would be kept so hot that the plastic melts however, the display cases can get warm. This can warp the plastic even slightly causing problems such as a crooked fit. Consider tints for window displays or other methods of keeping your hot new plastics cool in order to keep all of your frames in ideal condition.

Army of Shapes: Lighting is crucial when displaying plastics because of all of the color and pattern design as well as the shape of the frame as well. Bright lights that showcase all the details of the frames will be the most beneficial to grabbing the attention of any passerby. Since plastics are prided on their ability to Wow, having them shown in a dimly lit display case will not do them the justice they deserve.